Comments on: 10 ways to improve the usability of your e-commerce site http://www.whatwasithinking.co.uk/2009/03/06/10-ways-to-improve-the-usability-of-your-e-commerce-site/ A Flash Development, Information Architecture, SEO & Web Design Blog Mon, 12 Dec 2011 16:59:04 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Brett http://www.whatwasithinking.co.uk/2009/03/06/10-ways-to-improve-the-usability-of-your-e-commerce-site/#comment-4324 Brett Mon, 01 Jun 2009 16:11:55 +0000 http://www.whatwasithinking.co.uk/?p=446#comment-4324 Hi, yes in my experience, the register button does tend to put people off buying 'right at the last minute'. At least give them the option of not registering. I've found there are two main types of people who will visit your e-commerec site. Those who are not bothered about your site but have a need to buy something at the best possible price and those who like your site and maybe the way you do business and are interested enough to want to come back, but may not have the intension (or need) to buy something there and then. It is the latter of these who will (and will gladly) register, but usually you don't get both. Hi, yes in my experience, the register button does tend to put people off buying ‘right at the last minute’. At least give them the option of not registering. I’ve found there are two main types of people who will visit your e-commerec site. Those who are not bothered about your site but have a need to buy something at the best possible price and those who like your site and maybe the way you do business and are interested enough to want to come back, but may not have the intension (or need) to buy something there and then. It is the latter of these who will (and will gladly) register, but usually you don’t get both.

]]> By: Westley Knight http://www.whatwasithinking.co.uk/2009/03/06/10-ways-to-improve-the-usability-of-your-e-commerce-site/#comment-1687 Westley Knight Mon, 09 Mar 2009 12:05:47 +0000 http://www.whatwasithinking.co.uk/?p=446#comment-1687 A very good list of points, but, yep, you've guessed it, I would add one more to it; Remove the need for a user to register with the website. It's quite surprising the amount of users who find your e-commerce website, find what they're looking for, off they go to the checkout and are then confronted with the 'Register' button, and trot off somewhere else to buy their goods. There are a great deal of users out there who want to buy things but don't want to form a relationship with the website they buy from. Replacing register with a phrase like 'Continue', or giving the option for a user to register or buy something as a 'Guest' will allow the user the feeling of freedom to purchase without having to 'commit themselves to the relationship'. I think this relates to the usability of an e-commerce site, since this is something that can actually prevent a user from completing the shopping cart process, albeit on the part of the user. It might also boost your sales a bit (http://is.gd/fT8R)! A very good list of points, but, yep, you’ve guessed it, I would add one more to it; Remove the need for a user to register with the website.

It’s quite surprising the amount of users who find your e-commerce website, find what they’re looking for, off they go to the checkout and are then confronted with the ‘Register’ button, and trot off somewhere else to buy their goods.

There are a great deal of users out there who want to buy things but don’t want to form a relationship with the website they buy from.

Replacing register with a phrase like ‘Continue’, or giving the option for a user to register or buy something as a ‘Guest’ will allow the user the feeling of freedom to purchase without having to ‘commit themselves to the relationship’.

I think this relates to the usability of an e-commerce site, since this is something that can actually prevent a user from completing the shopping cart process, albeit on the part of the user. It might also boost your sales a bit (http://is.gd/fT8R)!

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