Social Media

In my second post on the subject of Brands monitoring and making best use of social networks I will focus on your target audiences, and in particular communities or niche markets that are already active in social media. As a company, brand or destination you might feel that you’re only just starting to dabble in […]

Continue reading about Brands are tapping into the potential of targeting communities – and so can you!

Alexander Rehm on March 3rd, 2012

A few months ago I gave a talk in London about the use of social media for travel and tourism industries, which I think was very well received (considering I received no complaints but follow-up questions I take that as successful), and one of the key questions that was asked a couple of times was […]

Continue reading about Why monitoring your brand on social networks is important