Usability & Accessibility

10 ways to improve the usability of your e-commerce websiteWith more and more consumers spending time on the web looking for online bargains (let’s be honest, if I see a game for £27.99 online but £34.99 in shops then I wouldn’t be thinking twice either) instead of shops, companies must ask themselves if their website is not only showing the right prices, but is also usable enough to order items from.

In 2005 there was a huge wave of online shops reworking their ordering processes to make them more usable and accessible to people, which was a sounding success for many companies. These days however more offline stores are trying to expand to the web and are asking for advice. Here are ten ways to improve the usability of your e-commerce site to maximise your conversion rate and help convert ‘browsing your wares’ into ‘placing an order’: Continue Reading

Usability & Accessibility, Web Design

5 steps for improving website usabilityUsability is a serious concern for many websites – what does the customer want when he arrives on your website? Does the user know where to go, what to do and how to ask questions or enquire / purchase?

Knowing the usability heuristics is already a very good start, but how can you make sure your website can be enjoyed by as many people as possible without causing headaches or frustration? Continue Reading