In my job it isn’t always about a swish flash interface, a cool looking site or animation these days – it is about integration, about offering functionality that jumps out from the rest of the competition. The magic word is integration. A client of ours approached us about adding a special sort of travel-blog.

What we would like is some sort of members-only application that allows our users to track their journeys with us and to maybe blog about them, but it should look swish and very easy to use. We would like a similar functionality for our travel guides who would then post information about the tours.

The idea of a blog is a great tool for customer retention, if done right it allows users to post comments about their journeys, maybe with images to keep a log of what they are doing while on that trip. It would allow visitors to see what is going on on a journey with <Company Name> and what you can do or what the user(s) saw and took part in. Obviously, I wanted to offer a little bit more than just a blog. My idea was to work on a map-blog… Keep Reading