Alexander Rehm is a web designer, information architect and usability & accessibility auditor. He graduated in 2005 with a BA (hons) in Graphic Design and received a prize at the D&AD Awards for his work for a fictional viral marketing campaign in the same year. During his work as a graphic designer he came more and more into contact with web design agencies and started to work freelance for some London and Munich based agencies in 2006.

Alexander has been working for a range of national and international clients, both freelance and within his current line of work.

During his work Alexander tends to discuss trends, usability and user experience concerns and advances in online technology. Since some of the comments, notes and thoughts come in handy days or weeks later he decided to create a weblog for himself, colleagues, friends and literally anyone who has a remote interest in design, usability, information architecture and even rants!