With more and more consumers spending time on the web looking for online bargains (let’s be honest, if I see a game for £27.99 online but £34.99 in shops then I wouldn’t be thinking twice either) instead of shops, companies must ask themselves if their website is not only showing the right prices, but is also usable enough to order items from.
In 2005 there was a huge wave of online shops reworking their ordering processes to make them more usable and accessible to people, which was a sounding success for many companies. These days however more offline stores are trying to expand to the web and are asking for advice. Here are ten ways to improve the usability of your e-commerce site to maximise your conversion rate and help convert ‘browsing your wares’ into ‘placing an order’: Continue Reading
It has been a couple of weeks since I last wrote about Information Architecture, be it IA and user testing or designing for the mobile web in mind, and I want to talk about a topic today which relates somewhat to a somewhat new-ish step in Information Architecture, namely the integration of user retention and user interaction.
It is not news to anyone that I – like so many – enjoy video games, come on, it is a multi-million pounds industry. Game publishers have sought to expand their marketing influence in a number of new ways, some of them have started using social networking sites such as Facebook, MySpace, Digg, etc to promote their games either via their own channels, or via publicity stunts (Wii Fit girl anyone?). The message is clear – generate interest, generate sales. Since the company I work for has just signed a deal with a UK-based games publisher with Japanese roots and a European charm I have been looking more into the information architecture of this (still rapidly growing) market, which in turn has opened another door or two for additional potential clients.
Following my previous article we are now going to put our website prototype to a first test before we begin developing the website. While the functionality and navigation makes sense to us – after all, we just spent the last week(s) working on it – we need to ensure it works the same way for others as well. We understand how we get from a destination page to the product or trip we are after and finally to the enquiry page – but will anyone else do so as well?
Usability testing will reveal if the flow of the site works, and accessibility testing will ensure that our site complies to any relevant accessibility guidelines.
Following my previous article about Information Architecture and user-testing you we came to the point where we have researched quite a bit into the client’s company: we know the brand, we know the product(s) and its userbase, and we have acquired demographics of the target market. It is now up to us to design and develop the client’s website.
Many of the designers I worked with in the past have then gone and worked on first mock-ups of the home page and a product page – nicely designed and with a bit of flash here or there – which they then sent to the client to get feedback and develop a new or final draft of these pages. And then they went off and started developing the website, without much (or any at all!) time spent on the information architecture or usability (and accessibility) of the client’s website. In today’s article I want to go through a couple of best practice approaches to information architecture and usability for Business-to-customers (B2C) websites. Continue Reading
A friend of mine has just gotten his first freelance project: working on a website for a friend of his: the website is about guided tours around Pembrokeshire and the Carmarthen (Wales). Effectively the requirements for him were as follows:
We need to design and build as website for a small company offering guided tours for families or groups going to Wales. The idea is to sell the beauty of Wales as well as the services for either pre-set tours or tailor-made tours based on the client’s wishes.
So in effect he had a very good brief in front of him already. He is a very good designer, and he knows a lot about coding, so he was confident in producing a very good website. The first drafts he made are looking very promising, nice graphics and use of fonts. When I asked him how he was setting the site up and link products and information together he looked a bit stumped. “You know, I haven’t thought of that really, I wanted to come to that when times arises.”… Continue Reading