Usability is a serious concern for many websites – what does the customer want when he arrives on your website? Does the user know where to go, what to do and how to ask questions or enquire / purchase?
Following my previous article we are now going to put our website prototype to a first test before we begin developing the website. While the functionality and navigation makes sense to us – after all, we just spent the last week(s) working on it – we need to ensure it works the same way for others as well. We understand how we get from a destination page to the product or trip we are after and finally to the enquiry page – but will anyone else do so as well?
Following my previous article about Information Architecture and user-testing you we came to the point where we have researched quite a bit into the client’s company: we know the brand, we know the product(s) and its userbase, and we have acquired demographics of the target market. It is now up to us to design and develop the client’s website.
Many of the designers I worked with in the past have then gone and worked on first mock-ups of the home page and a product page – nicely designed and with a bit of flash here or there – which they then sent to the client to get feedback and develop a new or final draft of these pages. And then they went off and started developing the website, without much (or any at all!) time spent on the information architecture or usability (and accessibility) of the client’s website. In today’s article I want to go through a couple of best practice approaches to information architecture and usability for Business-to-customers (B2C) websites.