I am happy to announce that the new site of Melon Design & Marketing has gone live today!!
Melon Design & Marketing is a creative communication agency based near Milton Keynes, between Bedfordshire, Buckinghamshire and Northamptonshire, specialising in a number of sectors such as branding & corporate identity, graphic design, website design & development, advertising and e-marketing, print management, photography and copywriting.
You can read more about all their services here, and about their in-house CMS Engine on this page.
So you have finally done it, you are a freelancer or have set up your own little design agency and you have your first clients with jobs coming in. And now comes the time that a project comes to the point where money is involved, be it just before the first 1/3 of the project is done or towards the end of the project. But what do you need to look out for? Where to go for resources if anything goes wrong?
Continue reading after the break for some strategies on how to invoice for your web design or web development work… Continue Reading
Not so long ago I received an email from a former student of mine who has just started up his own design studio asking whether or not outsourcing work to contractors, freelancers or studios makes sense and what to look out for.
Especially for upcoming design studios or companies / agencies who are lacking in a certain area (such as developers or Flash animators) it makes sense looking to outsource work to keep employment costs low and not having to worry about whether or not there will be enough work to keep someone (or a whole team) employed.
Read after the fold what to look out for… Continue Reading
Following my previous article we are now going to put our website prototype to a first test before we begin developing the website. While the functionality and navigation makes sense to us – after all, we just spent the last week(s) working on it – we need to ensure it works the same way for others as well. We understand how we get from a destination page to the product or trip we are after and finally to the enquiry page – but will anyone else do so as well?
Usability testing will reveal if the flow of the site works, and accessibility testing will ensure that our site complies to any relevant accessibility guidelines.
Following my previous article about Information Architecture and user-testing you we came to the point where we have researched quite a bit into the client’s company: we know the brand, we know the product(s) and its userbase, and we have acquired demographics of the target market. It is now up to us to design and develop the client’s website.
Many of the designers I worked with in the past have then gone and worked on first mock-ups of the home page and a product page – nicely designed and with a bit of flash here or there – which they then sent to the client to get feedback and develop a new or final draft of these pages. And then they went off and started developing the website, without much (or any at all!) time spent on the information architecture or usability (and accessibility) of the client’s website. In today’s article I want to go through a couple of best practice approaches to information architecture and usability for Business-to-customers (B2C) websites. Continue Reading