Information Architecture, Usability & Accessibility, Web Design, Web development

Following my previous article about Information Architecture and user-testing you we came to the point where we have researched quite a bit into the client’s company: we know the brand, we know the product(s) and its userbase, and we have acquired demographics of the target market. It is now up to us to design and develop the client’s website.

Many of the designers I worked with in the past have then gone and worked on first mock-ups of the home page and a product page – nicely designed and with a bit of flash here or there – which they then sent to the client to get feedback and develop a new or final draft of these pages. And then they went off and started developing the website, without much (or any at all!) time spent on the information architecture or usability (and accessibility) of the client’s website. In today’s article I want to go through a couple of best practice approaches to information architecture and usability for Business-to-customers (B2C) websites. Continue Reading

Information Architecture, Usability & Accessibility, Web Design, Web development

Alexander Rehm gives a short run-down on designing for the mobile web

Following up on the previous article you may have some idea about if the mobile web is something for your company and your products. You have probably looked at your target audience by now, you know what users are going to look for on your website, how they find it, what information they read on your website that is related to the product, and you have a clear picture in your mind what content you want to promote for a mobile device user.

The question is now, how do you begin? What do you need to look out for, and what is a best-practise approach? Continue Reading